Frequency Cap

On specific ad types, that have an expanded/ collapsed behavior, you may be required to have the open/ expanded state only appear once per day, for a specific user.

This is where your ‘Frequency Cap’ setting would come in handy. For any units that have multiple states, you’ll see the settings below:

This , by default has the ‘none’ setting assuming the unit will always be expanded. For cases where the client requests the ad be loaded expanded, only once per day. You’ll need to set that 1 (per 24).

Consecutive Frequency Count allows a user can allow that unit to 'expand' multiple times per user, per 24hours. In this case, you'd set this true, and add your Freq/24 to be greater than 1.